In about a fortnight, the exhilarating Formula 1 Grand Prix will make its way to Miami Gardens, with organizers anticipating a massive turnout for the international event.
For the past three months, diligent workers have been preparing for the three-day extravaganza at the Hard Rock Stadium. A key aspect of the event is its impact on the local community. This year, 14 minority-owned businesses from Miami Gardens have been selected to participate, alongside numerous other enterprises from the South Florida region.
Mike Shaw, Vice President of Brand Marketing for the Miami Dolphins, Hard Rock Stadium, and Formula 1 Crypto.com Miami Grand Prix, emphasized the importance of the event's influence in Miami Gardens. He noted that last year's inaugural race provided a $350 million injection into the local economy, beginning in Miami Gardens and extending across South Florida. With this in mind, they have partnered with 14 minority-owned restaurants to be part of this year's Grand Prix experience.
Reggae Beets is one such business. Owner Orrett "Shawn" Flowers expressed that last year's event provided a remarkable platform for exposure, allowing them to broaden their reach beyond Miami Gardens and enhance their food truck. He was overjoyed to see his sales soar.
Flowers said, "We were excited, elated because, as a small, minority-owned business, there are many challenges. Getting the chance to alleviate some of that burden was an enormous blessing."
Event organizers reported that visitor spending in the Greater Miami area during race week exceeded $150 million. The average attendee spent $1,940 during their stay, almost twice the amount of a regular non-Formula 1 visitor.
Although tickets for the main event can be expensive, more budget-friendly campus passes grant access to the venue without granting grandstand seating. Additionally, around 1,500 complimentary tickets will be distributed to Miami Gardens residents.